V6 S1 – March 2025

Volume 6 – Special Issue 1 (March 2025)

A Study of Employee Retention in Medium Scale Industries in Chennai
Pavithasri G | Pages: 1-8
A Study on Consumer Behaviour Towards Banking Product
Sudharsan R | Pages: 9-14
A Study on the Impact of Artificial Intelligence on Human Life
Shri Bala V & Mythili R | Pages: 15-21
Benchmarking Analysis of the Construction Industry in India
Abishek A & Dr Arockya Divya S F | Pages: 22-29
A Study on Consumer Preference Over Online Shopping
Kamali Sree RK | Pages: 30-36
A Study on Customer Perception on EV Cars
Harish K | Pages: 37-42
Exploring Modes of Advertisement &Their Influence on Genz
Dr. U Amaleshwari & Aarthi R | Pages: 43-48
The Role of Ergonomics in Enhancing Employee Wellness at Automotive Sectors
Dr. Vijaya Deepika DE & Keerthana S | Pages: 49-56
Consumer Awareness of Data Privacy in Android
S Sai Naaresh | Pages: 57-66
A Study on Analysis of Customer Preferences Towards OTT Platforms
S Sai Naaresh | Pages: 67-76
Anticedents of Consumer Preference of Online Shopping among Genz
Apsara G & Mythili R | Pages: 77-86
Relationship Between Competency Mapping and Employee Job Satisfaction
Praseetha K | Pages: 87-92
A Study on the Adoption and Utilization of Banking Technology Among Youth
Selvakumaran N | Pages: 93-102
Entrepreneurship Intention Among Students
Vishnupriya V & Mythili R | Pages: 103-122
Entrepreneurship Intention Among Students
Vishnupriya V & Mythili R | Pages: 123-133
Navigating Financial Frontiers: Exploring the Dynamics of Employee Financial Health in the Automotive Sector
Pulkit Garg | Pages: 123-133
User Experience on Social Media Platforms among College Students in Chennai
Nandigam Praveena | Pages: 134-143
Investigating the Role of Work-Life Balance and Job Satisfaction on Employee Retention
Nandhini P | Pages: 144-153
Ethical Challenges of Finfluencer Marketing: The Impact of Financial Product Promotions on Followers
Jeeva S M | Pages: 154-161
Impact of Leveraging Visual and Interactive Content to Determine The Social Media Effectiveness in the Print Media Industry
Dr. U. Amaleshwari & Kavi Priya S | Pages: 162-169
Impact of Financial Stress On Work-Life Balance Among Employees
Jayashree P | Pages: 170-179
Impact of Advanced Excel Training on Students’ Academic Performance and Employability
Guruprasath. S | Pages: 180-190
Consumer Satisfaction and Product Effectiveness: A Study on Mamaearth Skincare Line
Jayasri V | Pages: 191-197
Examining The Regulatory Challenges and Opportunities in the Fintech Ecosystem
Vyas Sharma. K | Pages: 198-207
Purchasing Decision Influenced by Influencer Marketing
Anusha Shree A | Pages: 208-215
Impact of Artificial Intelligence Among Students
Vijayalakshmi R | Pages: 216-224
Study on Satisfaction Level of Consumers on Indian Car Brands
Arihant Dughar | Pages: 225-231
The Study Assessment of Investment Habits Amoung College Students
Adithya V | Pages: 232-239
The Impact of Social Media on Consumer Buying Behaviour
Dhinesh D & Banu Priya S | Pages: 240-248
Influence of Korean Culture on Indian Apparel
Nisha Balajee | Pages: 249-256
A Study on Influencer Marketing’s Effect on Consumer Behaviour
Pooja R | Pages: 257-263
Impact of AI on Human Day-to-Day Life
Tamilmaran R | Pages: 264-267
The Analysis of Experiential Marketing on Brand Awareness and Consumer Perception in the Retail Industry
Prabakaran P | Pages: 268-275
Impact of Social Media on Self-Esteem
Mohammed Ashraf T | Pages: 276-280
Impact of Employee Mental Health at Workplaces
Lawrence Xavier F | Pages: 281-285
How Digital Transformation Shapes Customer Experience in Housing Finance Companies
Akshit Porwal | Pages: 286-288
Effectiveness of Financial Wellness Program Among Employees
Pragadeeshwaran S & Dr Arockya Divya S F | Pages: 289-298
Customer Preference Towards UPI Apps
Divya S | Pages: 299-304
Exploring People’s Intention Towards Side Hustles
Valliyammaai PA | Pages: 305-309
Analyzing the Impact of Socially Violent Movies on Viewers
Dr U Amaleshwari & Kethampatti Kesavan Anaikomagan | Pages: 310-313
Impact of Social Media on Generation Z
Praven Kumar K K | Pages: 314-321
Consumer Preference towards Carbonated Soft Drinks
Prashanthi .V | Pages: 322-328
Analyzing Customer Perception on Blinkit’s Delivery Service
Vigneshwar R | Pages: 329-339
Factors Affecting Brand Loyalty in FMCG Market
Krishanu Aadityan G | Pages: 340-347
The Impact of Financial Literacy on Personal Wealth Management
Gokul. K | Pages: 348-358
Perceived Challenges of Remote Work
Sethuraman U | Pages: 359-367
Instagram User Engagement: A Study on User Time Allocation and Preferred Content
Sunil Kumar S | Pages: 368-376
Impact of Nutrition Labels on Consumer Choices
Darshana A | Pages: 377-382
Study on Employees’ Perspectives on Online and Offline Training
Jhaneswaran S | Pages: 383-391
The Study on Investors Attitude Towards Mutual Funds as an Investment Avenue
Darsan D | Pages: 392-399
The Impact of Social Media and Streaming Platforms on Gen Z Music Consumption
Ananya R | Pages: 400-406
A Study on Impact of Branding on Consumer Purchase Behavior
Sandhiya S | Pages: 407-414
A Study on Assessing the Influence of Film Ratings and Censorship on Creative Expression and Audience Reception
Sandhiya S | Pages: 415-423
Integration of Technology in Classrooms : A Study on Google Platform for Education
S. Shanmuga Priyan | Pages: 424-431
A Study on the Customer Satisfaction towards Fast Food Joints
Subashini M K | Pages: 432-439
A Study of the Factors Affecting Financial Literacy
Tarun R Shah | Pages: 440-445
Strategies and Best Practices for Improving Retailer Satisfaction
Yeshwanth M J | Pages: 446-455
The Impact Of Social Media Influencers On Consumer Buying Behaviour: A Study On Brand Trust And Purchase Decisions
Kesavan .M | Pages: 456-465
Impact of AI in Education
Eshwar Upadhay | Pages: 466-476
A Study on Influence of Incentive on Employee Turnover: A Mediation Analysis with Employee Commitment
Shivane. SS | Pages: 477-483